You are certainly aware that newly introduced products of technology are always there for you to conveniently accommodate your works even though the company where you work hasn’t accommodated you with those products. Today you get a personal computer that enables you to connect to the internet using a network cable; the next day you get a laptop to connect to the internet wirelessly; not long afterwards you’ll start considering your laptop outdated because you can now use your handheld iPad and smartphone to connect to the internet with complete versatility. While the company in which you work still accommodates your job with obsolete PCs, you are completely aware that you are actually capable to do that job using your high-end devices. This condition occurs because whenever new technological breakthroughs are invented, they become popular in the consumers’ market before being adopted by corporate enterprises.
However, today, many companies start to be aware that their business can actually be invigorated much more productively if they urge their workers to use those products of technological breakthrough to accomplish their business tasks. For this reason, instead of providing their workers with obsolete devices, they allow their workers to use high-end devices that their workers have been quite familiar with to operate all of their business tasks. They even financially support their workers to buy necessary high-end devices to accomplish the latter’s tasks. Through consumerization of IT which makes their workers’ feel much more convenient and flexible in dealing with their tasks, those companies really expect that they can get their business jobs accomplished much more productively and cost-effectively.
There is an obvious benefit that can be obtained by the company from its invigoration of consumerization. By letting its workers work using high-end devices that they are familiar with, the company can make sure that its business can be operated much more efficiently and its workers can work much more conveniently either in their workplace or outside their office.